Julius Fedorovicius’ Comprehensive GA4 and Google Tag Manager Course Bundle: Mastering Digital Analytics

Elevating Your Analytics Skills with Julius Fedorovicius with Julius Fedorovicius

Welcome to the comprehensive and insightful course bundle by Julius Fedorovicius, offering an in-depth exploration of Google Analytics 4 (GA4) and Google Tag Manager (GTM). This program is meticulously designed for both beginners and advanced users looking to deepen their understanding and expertise in digital analytics. Julius Fedorovicius, a renowned expert in the field, guides you through a detailed and practical curriculum, ensuring you gain mastery over these powerful tools.

Module Breakdown: A Deep Dive into Digital Analytics

Module 1: Introduction to Google Tag Manager

In our first module, we revisit the fundamentals of Google Tag Manager. This section is crucial for establishing a solid foundation, covering the basics of tags, triggers, variables, and the integral role of the Data Layer and Auto-event tracking in GTM.

Module 2: Advanced Data Layer Concepts

We delve deeper into the Data Layer, exploring its intricacies and how it relates to JavaScript data types. This module is essential for understanding the Data Model in Google Tag Manager, allowing you to leverage data layer essentials for enhanced tracking accuracy.

Module 3: Accessing Custom Data

Learn how to access custom data on a page without requiring developer assistance. This module equips you with practical tips and tricks for extracting data from URLs and website elements, empowering you to capture critical data points with ease.

Module 4: Event Tracking with GTM and CSS Selectors

This module takes a comprehensive look at event tracking in GTM, enriched with CSS selectors. Learn about trigger essentials, the introduction and testing of CSS selectors, and an easy approach to learning and applying these selectors in GTM triggers.

Module 5: Technical Topics in GTM

We cover additional technical yet crucial topics in GTM, including iFrame tracking, regular expressions, and persisting data across pages using cookies and local storage. These advanced topics are vital for creating sophisticated tracking setups.

Module 6: Testing and Debugging in GTM

Any tracking implementation’s success hinges on proper testing and debugging. In this module, you’ll discover various tools, tips, and tricks for improving your debugging skills, ensuring a robust and reliable GTM setup.

Module 7: Implementing GA4 Ecommerce via GTM

Dive into the complexities of GA4 Ecommerce setup via Google Tag Manager. This module guides you through planning, implementation, testing, and best practices, providing a thorough understanding of ecommerce tracking in GA4.

Module 8: Introduction to Server-Side Tagging in GTM

Explore the benefits and challenges of server-side tagging in GTM. This module introduces key components of server-side GTM and guides you through creating your first setup with GA4, focusing on testing and accuracy.

Module 9: Advanced Server-Side Tagging Techniques

Once you’ve configured your initial setup, this module helps you delve deeper into optimizing and improving your server-side tagging. Topics include rewriting cookies, optimizing setups, data migration, and integration with other systems like Facebook Conversions API.

Conclusion: Becoming a Digital Analytics Expert

Julius Fedorovicius’ GA4 and Google Tag Manager course bundle is an unparalleled opportunity to advance your skills in digital analytics. With a blend of fundamental insights and advanced techniques, this course equips you with the knowledge and tools to excel in the rapidly evolving world of digital analytics. Join us and transform your understanding of GA4 and GTM, taking your analytics expertise to new heights.